Inform social media teams when you publish content.Stay ahead of schedule by visualizing what’s coming up in your content plan.Plan new content around your business needs (like product launches, holidays, and seasonal events).Think of a social media content calendar as an editorial tool that helps you: Or use a simple spreadsheet, like our free template:ĭownload our free social media content calendar template below and follow along to learn how to fill it out. You can create a social content calendar with many tools. Content materials (e.g., copy, photos, or video).Post format (in-feed post, story, etc.).The social media platform and account you will share it on.It helps you coordinate content so you don’t miss big events or deadlines.Ī good social media calendar tells you the following about each scheduled post: Like a traditional calendar, a social media calendar provides a big-picture view of the coming weeks and months. What Is a Social Media Content Calendar?Ī social media content calendar is a spreadsheet or app used to plan, organize, and track social media posts. In this post, we’ll show you how to build an effective calendar filled with content that engages audiences on all of your platforms. They provide social media marketers with dedicated time to create, edit, collaborate on, and schedule posts.Īnd you’ll never miss posting about obscure holidays like National Pizza Day again. Social media calendars are the perfect solution. Plus, you’ll miss out on opportunities to collaborate with other teams. You’re more likely to make mistakes and typos. Posting as soon as an idea strikes can be tricky. A social media calendar is an essential organizational tool for any marketer.
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